At the M/R Summit, I had the opportunity to delve into the transformative power of digital activism and its pivotal role in shaping brand narratives. Joining me on the panel were esteemed colleagues from ELLE Denmark, BA&SH, and Beyond11, where we engaged in a dynamic discussion about how brands can harness digital platforms to drive social change. We emphasized the potential of the digital landscape not just to convey messages, but to ignite meaningful change and inspire a more engaged and empowered audience. Our conversation highlighted innovative case studies and strategies that demonstrate how brands can authentically connect with consumers by championing important social issues. By leveraging the power of digital activism, we can redefine brand engagement, fostering deeper connections and building communities that resonate with shared values and aspirations.